ABOUT
At North Paradise, we believe that a garment's true value extends far beyond its visual appeal. Our ethos is built upon honouring the art of craftsmanship, utilising the finest fibres to create superior fabrics, and maintaining a steadfast commitment to sustainable and ethical practices. By upholding these values, we are able to craft enduring garments that elevate your wardrobe and serve as timeless staples, gracefully ageing through meticulous construction with integrity and minimal environmental impact.
We proudly champion our British heritage by supporting local manufacturing and suppliers. This dedication infuses each of our garments with a distinct British character, embodying prestige and tradition.
It is the perfect blend of these essential qualities that ultimately defines the excellence of every North PARADISE piece. Our garments are made to make a difference.
A MESSAGE FROM TOM
As a start-up, we acknowledge that we have not yet achieved our desired level of sustainability. However, we are confident that we have laid the necessary foundations to become the brand we strive to be. With each new release, we will continuously seek advancements in our materials, processes, and partnerships.
Most importantly, through our transparency, we aim to provide you with valuable insights into the fashion industry. We encourage you to be more mindful of the origins of clothing and the materials used before making a purchase. It is only through the collaborative efforts of the entire value chain—from raw materials to consumers—that the fashion industry can transform into a responsible production.
Crafted products are more crucial than ever. They create less waste, last longer, are made with thought and care, and help preserve heritage. Sustainability is a responsibility we should all be aware of and embrace. This is why British craft matters to us, and we hope it matters to you as well.
THE MEANING BEHIND THE NAME
The name ‘NORTH PARADISE’ reflects the brand’s deep connection to its homeland, Scotland. ‘NORTH’ symbolises its proud Scottish heritage, while ‘PARADISE’ conveys a profound appreciation for the country's breathtaking landscapes—from the majestic mountains and rolling hills to the serene lochs and winding rivers. Scotland's natural beauty is a true paradise to explore, and our deep respect for the environment drives our commitment to sustainable practices.