While we recognise that, as a start-up, we have not yet achieved our desired level of sustainability, we are confident that we have laid the necessary foundations for the brand we strive to be. With each new release, we will continuously seek to make advancements in our materials, processes, and partnerships.

Most importantly, however, through our transparency, we want to provide you with valuable insights into the industry, encouraging you to be more mindful of the origins of clothing and the materials used before making a purchase. It is only through the collaborative efforts of the whole value chain—from raw materials to consumers—that the fashion industry can transform into a responsible production.

Today, crafted products are more important than ever; they create less waste, last longer, are made with thought and care, and help preserve heritage. Sustainability is a responsibility we should all be aware of and embrace. Another reason why British craft matters to us, and hopefully that’s why it matters to you too.

Hope you love the t-shirts as much as we do.